Based in Brooklyn, NY
Aaron Shapiro is CEO of Huge, a global digital agency, and author of "Users, Not Customers." He is a regular commentator about the impact of digital technology on businesses and the economy.
Aaron Shapiro is CEO of Huge, where he helps companies reimagine how they interact with their customers and manage their businesses in the digital economy. He is the author of "Users, Not Customers" and is a regular commentator about the impact of digital technology on businesses and the economy. His writing on digital business topics has been published in Fast Company, Harvard Business Review, McKinsey Quarterly and Google’s Think Insights.
Prior to Huge, Shapiro spent more than a decade as a technology entrepreneur, venture capitalist and management consultant. He also served as CEO of Silverpop, a leading email marketing company, which he cofounded in 1999 by raising $30 million in venture funding. Shapiro received his MBA from Columbia Business School and a B.A. in Economics from Harvard University. He lives in New York with his wife Carolyn and three children.
Users Not Customers: What's In The Book?
Users Not Customers: Book Trailer
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