In this lively, insightful seminar, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media.
He illustrates how the notion of “social media” first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it’s touted in the press.
He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections.
He examines popular tales of social media “success,” and reveals some unsettling truths behind the surface.