• Publisher: McGraw-Hill
• Genre: Tech & Business, Non-fiction

Stephen Key, one of the world’s leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or “renting” your great ideas.

Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business—without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:

• Develop, test, and protect your idea
• Plan and launch your business
• Manufacture, package, market, sell, and distribute your product
• Manage and grow your business
• Prepare for and implement your endgame

Key draws on his own experience as a billion dollar inventor to offer how-to’s and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.

You don’t need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea—and the passion to make it happen.